Learning path

New to Shopify? Start Here

A fifteen step path that takes you from an empty Shopify account to a launched store you can market with confidence.

1. Step 1

   Create your Shopify store

   Sign up, pick a store name and understand the free trial and plan options.

2. Step 2

   Configure your basic settings

   Store details, currency, units, time zone and standards you should set before anything else.

3. Step 3

   Connect your domain

   Buy a domain through Shopify or point an existing one at your store.

   Read the tutorial

4. Step 4

   Choose and customise a theme

   Pick a theme that matches how you sell and set up your homepage sections.

   Read the tutorial

5. Step 5

   Add your first product

   Titles, descriptions, images, pricing, inventory and variants.

   Read the tutorial

6. Step 6

   Create collections

   Group products into manual and automated collections shoppers can browse.

   Read the tutorial

7. Step 7

   Configure payments

   Turn on Shopify Payments or a third-party gateway and test the checkout.

   Read the tutorial

8. Step 8

   Set up shipping

   Zones, rates, weight or price based pricing, free shipping and local pickup.

   Read the tutorial

9. Step 9

   Configure policies

   Refund, privacy, terms and shipping policies shown at checkout.

10. Step 10

    Test checkout

    Place a real test order end to end before you take money from customers.

    Read the tutorial

11. Step 11

    Connect analytics

    Google Analytics 4, Search Console and the Shopify reports that matter.

    Read the tutorial

12. Step 12

    Set up SEO

    Titles, meta descriptions, URLs, image alt text and internal linking.

    Read the tutorial

13. Step 13

    Launch your store

    Remove the password page, run final checks and open for business.

14. Step 14

    Start marketing

    Email, discounts, social channels and paid ads for your first customers.

    Read the tutorial

15. Step 15

    Optimise and improve

    Read your data, improve conversion rate and keep the store fast.

    Read the tutorial