How to Create Product Collections in Shopify

Build manual and automated collections so shoppers can browse your catalogue the way they think about it.

7 min readBeginnerChecked 17 August 2026

Beginner friendly

Collections are how customers browse. A store with good collections feels organised and gives you extra pages that can rank in search.

Manual versus automated

Manual: you choose each product. Best for curated edits and small ranges.
Automated: products join when they match conditions such as tag, price or product type. Best for large catalogues.

Click Create collection in your Shopify admin.

Use the phrase a shopper would search, such as Waterproof Walking Boots rather than Range B.

Pick Manual to add products yourself, or Automated and set conditions. Choose whether products must match all or any condition.

Write two or three sentences that help shoppers and search engines understand the collection, and add a collection image for theme sections.

Best selling and manual ordering both work well. Manual lets you push hero products to the top.

Edit the search engine listing to set a clear page title and meta description.

Go to Online Store, then Navigation, and add the collection to your main menu so it can actually be found.

Tag as you go

Consistent product tags make automated collections effortless later. Decide a tagging convention before your catalogue grows.

You've given it a go. If you'd rather have someone sort it out for you, tell us what you need and we'll take it from there.

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