Marketing

Discounts, email marketing, social media, Google, Meta, SEO and conversion optimisation.

2 tutorials

Install the Meta pixel and Conversions API through the official Facebook and Instagram channel, then verify events.

7 minIntermediate

Create percentage, fixed amount, free shipping and buy X get Y discounts, and control exactly who can use them.

6 minBeginner

Beginner friendly

Links to other people's guides and official documentation. We link out rather than copy.

Shopify BlogOfficial

Shopify's marketing library covering email, paid social, content and retention. Quality varies by article, so treat it as a starting point.

Article

Intermediate25 July 2026

Link to an external site. We don't republish other people's content.

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