How to Add Google Analytics to Shopify
Connect Google Analytics 4 to your Shopify store using the official channel so ecommerce events track properly.
6 minBeginner
Beginner friendly
Analytics
Understanding Shopify analytics, reports, conversion rates and customer behaviour.
1 tutorial
Useful resources elsewhere
Links to other people's guides and official documentation. We link out rather than copy.
Shopify Help CenterOfficial
Shopify Help Center: Analytics and reports
Explains what each Shopify report measures and how sessions, conversion rate and attribution are calculated.
Official documentation
Intermediate27 July 2026Link to an external site. We don't republish other people's content.
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